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Prototypes taps into potential that lies idle. Instead of producing new garments, the design collective works with strategies of upcycling and repurposing, letting existing materials shape what comes next. Across conceptually interwoven lines, Prototypes encourages a more responsible way of making and wearing fashion. Out with the new and in with the old.
At the core of Prototypes’ work are bespoke seasonal ready-to-wear collections that use deadstock fabrics and garments to create new pieces. The opportunities are plentiful: nine football scarves can become a one-of-a-kind jumpsuit, and a tablecloth can turn into a dress. For those who want to take part in this approach themselves, Prototypes offers the Proto Packs: manuals and sewing patterns that make it possible to recreate selected silhouettes at home. Each Pack comes in different difficulty levels. A hoodie made from two old sweatpants is within reach for almost anyone, as shown in the label‘s first campaign, where friends were invited to create their own hoodies using the pattern.
For an even simpler entry point, the Proto Prints can be ironed onto any garment, offering an easy way to refresh pieces you may have grown tired of. Prototypes has added to this approach, which requires no sewing skills at all, with downloadable stencils. You just need paint, curiosity and a vision.
Founded in 2021, Prototypes has grown into a practice that connects design, resourcefulness and individual expression. With a focus on material intelligence and a commitment to working with what already exists, Prototypes aims to contribute to a more thoughtful and enduring way of engaging with fashion.